{"id":35,"date":"2018-02-02T08:36:08","date_gmt":"2018-02-02T08:36:08","guid":{"rendered":"http:\/\/localhost\/lannacoal\/?page_id=35"},"modified":"2026-03-31T14:56:04","modified_gmt":"2026-03-31T07:56:04","slug":"corevalue_vision_mission","status":"publish","type":"page","link":"https:\/\/www.lannar.com\/en\/corevalue_vision_mission\/","title":{"rendered":"Objectives &#8211; Goal &#8211; Vision &#8211; Core Value \u2013 Mission &#8211; Corporate Culture"},"content":{"rendered":"<style>\n\t.li-padding-bottom{\n\t\tpadding-bottom:10px;\n\t\tmargin-left:20px;\n\t}\n    table.tb-content1{\n    \tborder-collapse: collapse;\n        box-shadow: 0px 8px 15px #e6e6e6;\n\t\twidth: 100%;\n        margin-bottom: 30px;\n        border-radius: 25px;\n    }\n    tr.text-goal{\n    \ttext-align: center;\n        background-color: #004b8e;<\/p>\n<p>    }\n\ttr.text-vision{\n    \ttext-align: center;\n        background-color: #229954;<\/p>\n<p>    }\n\ttr.text-core{\n    \ttext-align: center;\n        background-color: #2E86C1;<\/p>\n<p>    }\n\ttr.text-mission{\n    \ttext-align: center;\n        background-color: #CB4335;<\/p>\n<p>    }\n\ttr.text-corporate{\n    \ttext-align: center;\n        background-color: #F39C12;<\/p>\n<p>    }\n\ttr.text-lanna-spirit{\n    \ttext-align: center;\n        background-color: #008080;<\/p>\n<p>    }\n    td.text-style-head{\n    \tpadding: 15px;\n        color: white;\n\t\ttext-align: center;\n\t\tbox-shadow: 0px 8px 15px #e6e6e6;\n\t\tborder: 0px solid #e6e6e6;\n\t\tborder-radius: 25px 25px 0px 0px;\n    }\n    td.text-style-content{\n    \tpadding: 15px;\n\t\tborder: 0px solid #e6e6e6;\n    }\n\tdiv.spirit-learning{\n\t\tfont-weight: bold;\n\t\tcolor: #00ad47;\n\t\tfloat: left;\n\t\tmargin-right: 5px;\n\t}\n\tdiv.spirit-attitude{\n\t\tfont-weight: bold;\n\t\tcolor: #77adff;\n\t\tfloat: left;\n\t\tmargin-right: 5px;\n\t}\n\tdiv.spirit-nevergiveup{\n\t\tfont-weight: bold;\n\t\tcolor: #0266ff;\n\t\tfloat: left;\n\t\tmargin-right: 5px;\n\t}\n\tdiv.spirit-newidea{\n\t\tfont-weight: bold;\n\t\tcolor: #eeca00;\n\t\tfloat: left;\n\t\tmargin-right: 5px;\n\t}\n\tdiv.spirit-aspiration{\n\t\tfont-weight: bold;\n\t\tcolor: #646464;\n\t\tfloat: left;\n\t\tmargin-right: 5px;\n\t}\n\tdiv.spirit-responsibility{\n\t\tfont-weight: bold;\n\t\tcolor: #ff530d;\n\t\tfloat: left;\n\t\tmargin-right: 5px;\n\t}\n\tdiv.paragraph-1{\n\t\tmargin-bottom: 20px;\n\t}\n<\/style>\n<table class=\"tb-content1\">\n<tr class=\"text-goal\">\n<td class=\"text-style-head\">\n        \t<strong>OBJECTIVES<\/strong>\n        <\/td>\n<\/tr>\n<tr>\n<td class=\"text-style-content\">\n\t\t\t&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The Company focuses on conducting its business operations and investments in a manner that promotes quality, stable, and sustainable long-term growth. The Board of Directors has established the Company\u2019s Goal, Vision, Core Values, Mission, and Corporate Culture as follows:<\/p>\n<p>\t\t\t&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(1) The Company aims to be a producer and distributor of coal as well as renewable energy, with an emphasis on quality, while continuously developing its products and services through technological innovation to enhance value and create the greatest benefits for customers.<\/p>\n<p>\t\t\t&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(2) The Company is committed to conducting its business with strong competitiveness and good operating performance in order to achieve stable and sustainable long-term growth.<\/p>\n<p>\t\t\t&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(3) The Company shall conduct its business ethically and transparently, with respect for the rights of shareholders and all stakeholders, while contributing to communities and society and minimizing negative environmental impacts, so as to effectively adapt to changing conditions and ensure the Company\u2019s long-term sustainability.<\/p>\n<p>\t\t\t&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;(4) The Company promotes effective communication to ensure that its objectives and key goals are clearly understood and adopted as guidelines for decision-making and operations by employees at all levels, thereby becoming part of the Company\u2019s corporate culture.<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p><\/p>\n<table class=\"tb-content1\">\n<tr class=\"text-goal\">\n<td class=\"text-style-head\">\n        \t<strong>GOAL<\/strong>\n        <\/td>\n<\/tr>\n<tr>\n<td class=\"text-style-content\">\n\t\t\t&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The Company has established a strategic plan and goal to increase revenue annually by investing in new businesses in Thailand, aiming to generate revenue comparable to that of its overseas businesses within the next 5-10 years, thereby ensuring long-term stability and sustainable growth. To achieve this goal, the Company has developed a comprehensive plan to support new projects and future challenges by focusing on a business model that creates value for the Company, stakeholders, and society as a whole, by integrating modern innovation and technology to enhance competitiveness, strengthen capabilities, and drive stable and sustainable long-term growth.<\/p>\n<p>\t\t\t&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>(1) Sales and Marketing:<\/strong> The Company is committed to achieving continuous growth by closely monitoring and maintaining strong relationships with customers both domestically and internationally in order to retain its existing customer base and steadily expand new customers. The Company also seeks to create a fair and mutually beneficial balance of interests and revenue, while continuously developing customer relationships to enhance competitiveness and support stable and sustainable long-term business growth.<\/p>\n<p>\t\t   \t&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>(2) Production and Engineering:<\/strong> The Company focuses on efficient, effective, and flexible production planning in alignment with sales and marketing plans, while also supporting sales activities through innovation and product development to diversify products, enhance competitiveness, respond to customer needs, and maintain competitive cost levels.<\/p>\n<p>\t\t   \t&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>(3) Human Resources:<\/strong> The Company aims to foster a learning-oriented environment and ensure employee well-being and safety by enhancing employees\u2019 knowledge and capabilities in both production and sales skills. This enables employees to effectively drive the organization toward success and operational excellence in support of both domestic and international growth. The Company also promotes employee capability development and creative thinking to drive innovation for long-term sustainable development.<\/p>\n<p>\t\t   \t&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>(4) Accounting and Finance:<\/strong> The Company focuses on maintaining adequate financial liquidity and the ability to meet its debt obligations, while establishing operational mechanisms to manage potential financial challenges. The Company seeks funding sources with competitive costs to support business operations in accordance with its objectives, goals, strategies, business plans, and annual budget. In addition, the Company prepares financial statements and financial analyses that are accurate, verifiable, and in compliance with generally accepted accounting standards to support timely management decision-making, while ensuring reliable disclosure of both financial and non-financial information.<\/p>\n<p>\t\t   \t&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>(5) Corporate Governance:<\/strong> The Company conducts its business under a good corporate governance framework with transparency and accountability, while giving equal and fair consideration to stakeholders across all sectors.<\/p>\n<p>\t\t\t&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<strong>(6) Economic, Social, and Environmental:<\/strong> The Company aims to conduct its business by maintaining a balance among economic, social, and environmental factors in accordance with its sustainable development framework.\n        <\/td>\n<\/tr>\n<\/table>\n<p><\/p>\n<table class=\"tb-content1\">\n<tr class=\"text-vision\">\n<td class=\"text-style-head\">\n        \t<strong>VISION<\/strong>\n        <\/td>\n<\/tr>\n<tr>\n<td class=\"text-style-content\">\n        \t<center>To be a leading global company in the coal and renewable energy businesses.<\/center>\n        <\/td>\n<\/tr>\n<\/table>\n<p><\/p>\n<table class=\"tb-content1\">\n<tr class=\"text-core\">\n<td class=\"text-style-head\">\n        \t<strong>CORE VALUE<\/strong>\n        <\/td>\n<\/tr>\n<tr>\n<td class=\"text-style-content\">\n        \t<center>Commitment to quality in the production and distribution of coal and renewable energy, with a strong focus on social responsibility and environmental conservation. \u201cTo be a global leader in the coal and renewable energy business.\u201d<\/center>\n        <\/td>\n<\/tr>\n<\/table>\n<p><\/p>\n<table class=\"tb-content1\">\n<tr class=\"text-mission\">\n<td class=\"text-style-head\">\n        \t<strong>MISSION<\/strong>\n        <\/td>\n<\/tr>\n<tr>\n<td class=\"text-style-content\">\n<p>Strive for operational excellence by prioritizing customer satisfaction, actively adapting based on their feedback, and conducting regular self-assessments to drive continuous improvement and deliver high-quality products, ensuring sustainable growth of the Company.<\/p>\n<p>Develop excellent products and services by integrating new technologies to enhance products and services value and provide the most beneficial solutions to customers.<\/p>\n<p>Develop skillful human resources and acquire modern innovation and technology to uphold the highest quality and standards of products and services, while ensuring steady, long-term financial growth for shareholders.<\/p>\n<p>Uphold corporate social responsibility to create and develop long-term quality and sustainability for the organization, with a commitment to fight against corruption in all forms.<\/p>\n<p>Recognize the importance of good corporate governance by adhering to the principles of fairness, integrity, accountability, responsibility, and transparency, promoting equitable treatment, and earning the trust of shareholders and stakeholders.<\/p>\n<\/td>\n<\/tr>\n<\/table>\n<p><\/p>\n<table class=\"tb-content1\">\n<tr class=\"text-corporate\">\n<td class=\"text-style-head\">\n        \t<strong>CORPORATE CULTURE<\/strong>\n        <\/td>\n<\/tr>\n<tr>\n<td class=\"text-style-content\">\n             Corporate Culture is a set of shared values that unites executives and employees with the aim of achieving organizational goals. The Company\u2019s corporate culture is known as \u201cLANNAR SPIRIT\u201d.\n        <\/td>\n<\/tr>\n<\/table>\n<table class=\"tb-content1\">\n<tr class=\"text-lanna-spirit\">\n<td class=\"text-style-head\">\n        \t<strong>LANNAR SPIRIT<\/strong>\n        <\/td>\n<\/tr>\n<tr>\n<td class=\"text-style-content\">\n             <b>LANNAR SPIRIT<\/b> represents the behaviors that employees learn, uphold, and demonstrate as part of the Lanna identity. It serves as a guiding principle that shapes employee conduct within the organization by encouraging positive behaviors and regulating inappropriate actions. Moreover, it conveys the Company\u2019s corporate values to stakeholders, including shareholders, customers, business partners, employees, communities, and society.<\/p>\n<div class=\"spirit-learning\">L-LEARNING<\/div>\n<p> We prioritize learning as the world is moving faster, becoming smaller and filled with tougher competition in all industry. We must adapt to continue on and compete with others thus learning is the best and important shortcut to news and knowledge of changes in the fast-paced world.<\/p>\n<div class=\"spirit-attitude\">A-ATTITUDE<\/div>\n<p> To stay positive. Attitude is like a pair of glasses. We see things through glasses or attitude. With positive attitude, we see positive side of things and vice versa. By having positive attitude, we have different perspective on opportunities and new experiences in life.<\/p>\n<div class=\"spirit-nevergiveup\">N-NEVER GIVE UP<\/div>\n<p> Never give up to problems or obstacles by finding solutions or turning the situation around by creating opportunity from them.<\/p>\n<div class=\"spirit-newidea\">N-NEW IDEA<\/div>\n<p> Looking out for new ideas in workplace and trying to improve the work that we\u2019re doing for the better work environment and better results in the future.<\/p>\n<div class=\"spirit-aspiration\">A-ASPIRATION TO TEAMWORK<\/div>\n<p> To know the importance of teamwork and work together to share, to help and to achieve the goals together effectively in long term.<\/p>\n<div class=\"spirit-responsibility\">R-RESPONSIBILITY<\/div>\n<p> Recognition and responsibility in the good work always, including (1) Self-responsibility, which is to know the importance of one\u2019s role and to achieve the set goals; (2) Responsibility to the organization, which is to be responsible to one\u2019s role in the organization and work together with others to grow together without creating problems and obstacles to the organization; and (3) Responsibility to the Society: to be responsible for society and environment and to operate business with ethics and good management for business growth with quality, stability and sustainability in long term.<\/p>\n<p>\t\t\tTrainings and activities are continuously provided to executives and employees by the Company in order to encourage learning, raise awareness of corporate culture among employees and for employees to develop expertise in working efficiently and effectively which in the long run drives the Company\u2019s sustainable growth.\n        <\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>OBJECTIVES &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The Company focuses on conducting its business operations and investments in a manner that promotes quality, stable, and 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