Goal – Vision – Core Value – Mission – Corporate Culture

The Company conducts businesses and investments with a focus on long-term and sustainable growth. The Goal, Vision, Core Value, Mission, and Corporate Culture for the core business as determined by the Board of Directors are as follows.

GOAL

The Company has established a strategic plan and goal to generate more revenue every year by investing in new businesses in Thailand, aiming to generate revenue equivalent to that of its overseas businesses within the next 5-10 years, ensuring long-term stability and sustainable growth.

To achieve this goal, the Company has developed a comprehensive plan to support new projects and future challenges by focusing on a business model that creates value for the Company, stakeholders, and society as a whole, by integrating modern innovation and technology to enhance competitiveness, strengthen potential, and drive long-term stable and sustainable growth.

VISION

To be a leading global company in the coal and renewable energy businesses.

CORE VALUE

Commitment to quality in the production and distribution of coal and renewable energy, with a strong focus on social responsibility and environmental conservation.

MISSION

Strive for operational excellence by prioritizing customer satisfaction, actively adapting based on their feedback, and conducting regular self-assessments to drive continuous improvement and deliver high-quality products, ensuring sustainable growth of the Company.
Develop excellent products and services by integrating new technologies to enhance products and services value and provide the most beneficial solutions to customers.
Develop skillful human resources and acquire modern innovation and technology to uphold the highest quality and standards of products and services, while ensuring steady, long-term financial growth for shareholders.
Uphold corporate social responsibility to create and develop long-term quality and sustainability for the organization, with a commitment to fight against corruption in all forms.
Recognize the importance of good corporate governance by adhering to the principles of fairness, integrity, accountability, responsibility, and transparency, promoting equitable treatment, and earning the trust of shareholders and stakeholders.

CORPORATE CULTURE

Corporate Culture is a set of shared values that unites executives and employees with the aim of achieving organizational goals. The Company’s corporate culture is known as “LANNAR SPIRIT”.

LANNAR SPIRIT

LANNAR SPIRIT is an aspiration of our employees that expresses Lanna identity. It helps define employees’ well behavior and prevent inappropriate behavior. Moreover, it is a way to pass on the corporate value to stakeholders which are shareholders, customers, clients, employees, and society.

L-LEARNING

We prioritize learning as the world is moving faster, becoming smaller and filled with tougher competition in all industry. We must adapt to continue on and compete with others thus learning is the best and important shortcut to news and knowledge of changes in the fast-paced world.

A-ATTITUDE

To stay positive. Attitude is like a pair of glasses. We see things through glasses or attitude. With positive attitude, we see positive side of things and vice versa. By having positive attitude, we have different perspective on opportunities and new experiences in life.

N-NEVER GIVE UP

Never give up to problems or obstacles by finding solutions or turning the situation around by creating opportunity from them.

N-NEW IDEA

Looking out for new ideas in workplace and trying to improve the work that we’re doing for the better work environment and better results in the future.

A-ASPIRATION TO TEAMWORK

To know the importance of teamwork and work together to share, to help and to achieve the goals together effectively in long term.

R-RESPONSIBILITY

Recognition and responsibility in the good work always, including (1) Self-responsibility, which is to know the importance of one’s role and to achieve the set goals; (2) Responsibility to the organization, which is to be responsible to one’s role in the organization and work together with others to grow together without creating problems and obstacles to the organization; and (3) Responsibility to the Society: to be responsible for society and environment and to operate business with ethics and good management for business growth with quality, stability and sustainability in long term.

Trainings and activities are continuously provided to executives and employees by the Company in order to encourage learning, raise awareness of corporate culture among employees and for employees to develop expertise in working efficiently and effectively which in the long run drives the Company’s sustainable growth.